7
Apr/03

It's All About the Benjamins


What do trademark lawyers charge? There isn’t a lot of hard data but I have anecdotal evidence as to what constitutes “market,” at least in my part of the world.  Therefore my jaw dropped when I took over two clients recently and saw their old bills.  One NYC trademark boutique (not on anybody’s short list) was charging $975 to file a trademark application (plus government fees).  The NYC office of a large white-shoe firm was charging $1000 (plus fees) to file a U.S. renewal affidavit.  I could double my rates, do the work myself without a paralegal, and still under-price those firms.  Some mega-firms are up front about their cost structure, telling clients that they build their IP departments for bet-the-company litigation, not trademark prosecution (we’re built for both).  I don’t know what the boutique was thinking.

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