3
Apr/03

Color Trademark in Australia


A little bit of a puff piece via the Sydney Morning Herald but still a clever demonstration as to how color can designate origin and function as a trademark.  Eco-Bananas has been granted a trademark in Australia for its red tips made of wax placed on the end of its bananas.  The article indicates that there are 74 color trademark registrations in Australia, including one owned by Kraft for silver for cream cheese.

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