March 2003

Over the past few months I have written a series of pieces under the heading “Brand as Navigator” on the general topic of how trademarks functions as navigational aids (domain names, paid search, meta-tags, keywords).  Identical or similar trademarks are able to co-exist in the real world with (acceptable levels of) confusion only because of

Halo Management describes itself as a “Strategic Intellectual Asset Management” company, run by a patent lawyer.  Its services are described here.  It owns a federal registration for HALO for, among other services, web hosting services.  Interland is a hosting company that offers BLUE HALO ARCHITECTURE hosting services.  Here is a copy of Halo Management’s trademark

Don’t know what to make of this.  NameProtect offers trademark policing and monitoring services.  I assume that in order to monitor usage of a trademark on the Internet, it must employ some type of spidering software (or ‘bot).  Little Green Footballs is a blog that writes on political issues.  It keeps track of ‘bots and in