5
Mar/03

May A Thousand Coke Cans Bloom


The Coca Cola Company has updated its Chinese script logo in time for what its press release refers to as The Year of Coke.  The designer indicates that his goal was to “create a Chinese equivalent with the unique Spenderian style fluidity while imbuing it with a modernistic touch.”  The famous COCA COLA logo is in Spencerian script. 

More on branding in China here.

 

Cultural Revolution poster from here

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