11
Mar/03

Bright Lights, Big Citi


Citigroup v. City Holding, 9 Civ 10115 (RWS) (SDNY Feb 7, 2003) (available at Courtweb).  Citigroup fails to cancel CITY INSURANCE registration and apparently tolerates use of CITY-variant marks by City Holding of West Virginia (see photo left).  Double edged sword:  Citigroup had previously had to argue that it could co-exist with a CITY-variant mark in the financial field.    The long decision contains an interesting history of Citigroup’s policing efforts over the years.  Tidbit: The CITIBANK mark has 89% consumer awareness (although the decision does not indicate if that is aided or unaid brand awareness).

Prior decision here.

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