The Bush Adminstration is trumpeting hydrogen-fueled cars. It had an “initiative” branding hydrogen as FREEDOM FUEL and hydrogen-powered cars as FREEDOMCARS.
Before satirists had enough time to ask “Freedon from what, the SUVs that currently receive tax preferences?,” the Adminstration pulled the name. This article says it’s because Amway sells a fuel-additive named FREEDOM FUEL.
What the article missed is that the Stuart Energy Company had the prescience to file trademark applications for FREEDOM FUEL for pretty much everything that has to do with hydrogen fuel cells and cars in Canada in July and in the U.S. in August, six months before the President’s speeches on the topic. Check it out here in the metasearch.
Amway is a whole ‘nother story.