22
Jan/03

LEGO: Studs With Clutching Power


LEGO bricks, with their studs with 360 degrees of clutching power, lie in the interstices of several forms of intellectual property: patent, copyright and trade dress.  Its success forces Lego to fight on many fronts.  It has now prevailed on a copyright theory in China, against a company which copied its bricks.  Interestingly, the remedies included seizure of the machinery to manufacture the duplicate bricks, and the publication of a written apology.  This is significant in China’s attempts to “normalize” its treatment of IP rights (but see  . . . )

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