10
Jan/03

DAVIDOFF v. DURFFEE – Important ECJ Dilution Decision


This is an important ECJ decision clarifying the protection of well-known marks.  Davidoff has a famous stylized logo which it uses in part for jewelry.  A Hong Kong company named Gofkid adopted the name DURFFEE and used virtually the same script I cannot find a specimen of the logo on the web.  Davidoff sued, arguing in effect that the DURFFEE logo diluted the DAVIDOFF logo.  Whether dilution protection was available when the goods in question were identical or similar had not previously been clear.  Now it is: Davidiff prevailed.

Click here for the text of the decision and use DAVIDOFF as a search term (unfortunately the decision does not display the marks).

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