19
Dec/02

The Shape of Trademarks to Come


Justice Jacob of theUK will refer to the ECJ whether the shape of Unilver’s VIENETTA ice cream is a registrable as a trademark.  My legal assistant, apparently a fan of the prduct, has offerred to testify on Unilver’s behalf, that she would be able to identify the product’s origin by shape alone.

Here is some introductory information from INTA on non-traditional trademarks.

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