7
Nov/02

What Once Were Accessories, Are Now Luxuries


Check out VERTU, a subsidiary of NOKIA, selling a $21,000 phone.  I agree with Wired’s assessment, that this is an attempt at the first luxury brand in telecommunications.  We will see more luxury versions of electronic items which are accessories – PDAs and to a lesser extent, laptops.  I don’t think we will see luxury desktop PCs soon (because CEOs are in a reduced psotion to ask for $100,000 status symbols).

Comments are closed.