1
Oct/02

The Truth and Nothing But Calvin Klein Truth


Revelation, a small perfume company, apparently had senior rights to the mark TRUTH.  Calvin Klein bought the rights but allowed Revelation to continue using, and negotiated a trademark co-existence agreement dividing up distribution channels (Calvin Klein got the more expensive outlets).  However, TRUTH CALVIN KLEIN begain showing up in discount stores and Revelation sued.  It is hard to police the “stream of commerce.”  Via NY Times (online subscription required).

Comments are closed.