10
Oct/02

Pop-Up Advertising and Free Riding


Another pop-up lawsuit, this time brought by Weight Watchers regarding a competitor’s use of the WhenU online advertising service.   Via Newsday.

The pop-up, meta-tag and keyword lawsuits will define the boundary of “contextual” or “Targeted” marketing.  The Internet creates amazing opportunities for efficiently reaching a target market.  However problems arise when someone seeks to reach their target market through the use of their competitor’s trademark.

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