20
Sep/02

As Small Caps Become No Caps, NASDAQ Becomes All Caps


The Wall Street Journal reports today that Nasdaq has changed its name from the initial cap Nasdaq to NASDAQ “for the sake of consistency with our logo and our brand identity.”  Brand consultant as caps lock button.  The brand identity is suffering – the term NASDAQED is being used in the media as a synonym for “fall off a cliff.”

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