20
Jun/02

Ambush Marketing at the World Cup


50 Chinese fans enter the World Cup stadium in Kwangju, South Korea, and security is alerted.  Preparations are made to intercept them and then averted at the last second.  Why?  Because they were all wearing hats bearing the trademark SAMSUNG, and Samsung is not an official sponsor of the World Cup.  “They’re walking billboards now” laments FIFA’s lawyer.  This from page B1 of today’s Wall Street Journal.

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